WRITING: Notes on Self-Publishing [0908.1998]

things to research:

You get into book stores via a distributor. Don't mess with promotion until the book is available in stores.

"You want to develop a list of pre-promotion book reviewers to send a copy of your book. There are about 15 directories of where you need to be listed, and several book review lists."

Send review copies to related magazines, etc.

"Book reviews are the least expensive and most effective promotion you can do."

- From an otherwise bland article (offline) about self-publishing.