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entries for 2002/9/09
another redesign
I think when I redesigned the site, things got a little less friendly. So I scaled down the art colony image and put it back on the site, and put my colors back the way I had them. I think it came out a whole lot cleaner, and a lot friendlier, which is probably a good thing, considering my former boss recently told me I sounded like a Ronco commercial. I think re-adding the image, warmer color scheme, and the "Our Story" page
really balances the hard sell of the front page and reinforce the "human touch" aspect.
I calculated my conversion rates for the past week though, so I can see if it affected sales at all next week.